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Brands beware! Is your influencer budget reaching real people?
Jul 22, 2025 14:51 IST
2 Min read
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Threads adds new personalisation tools and improved creator insights
Jul 23, 2025 12:26 IST
1Min read
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KlugKlug secures fresh funding to support global growth and regional expansion
Jul 22, 2025 15:23 IST
2 Min read
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Insight
Brands beware! Is your influencer budget reaching real people?
Jul 22, 2025 14:51 IST
2 Min read
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Rental Podcast Studios in India are gaining ground, but can buzz become big business?
Jul 18, 2025 14:00 IST
8Min read
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Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Jul 11, 2025 12:32 IST
2 Min read
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Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
Jul 08, 2025 17:31 IST
2 Min read
News
Threads adds new personalisation tools and improved creator insights
Jul 23, 2025 12:26 IST
1 Min read
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KlugKlug secures fresh funding to support global growth and regional expansion
Jul 22, 2025 15:23 IST
2Min read
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Branded Content
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Smirnoff’s ‘We Do We’ track turns Gen Z voices into one collaborative beat
Jul 22, 2025 15:49 IST
2 Min read
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Nykaa launches FragTok, a fragrance-focused creator community initiative
Jul 21, 2025 17:37 IST
1Min read
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Content & Culture
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025 10:06 IST
5 Min read
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
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Mr Faisu’s ‘Garammm Masala’ targets YouTube’s growing connected TV audience
Jul 14, 2025 17:53 IST
2 Min read
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Qoruz secures funding from The Chennai Angels in ongoing $1M pre-Series a round
Jul 08, 2025 16:39 IST
2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025 08:47 IST
4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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