New Delhi: AMD has launched a new campaign featuring digital content creator Bhuvan Bam and actor Anup Soni, using a blend of humour and storytelling to showcase its Ryzen AI 300 processor. The campaign includes Bam’s well-known fictional characters to explore how artificial intelligence is being integrated into everyday tasks.
In the campaign, Bam’s multiple personas demonstrate various use cases for AI, such as image generation from text prompts and real-time language translation. Anup Soni also makes an appearance, playing a police officer investigating a “missing laptop” and expressing growing interest in the technology himself.
According to AMD India’s Marketing Head Mukesh Bajpai, the campaign aims to highlight the role of AI in day-to-day life. "AMD Ryzen AI 300 is built to make AI feel real and useful in everyday moments. It is not just about performance, but about how naturally it fits into the way we live and work. This campaign brings that idea to life through Bhuvan’s world, making advanced tech feel simple, smart and relatable," he said.
Gaurav Arora, Co-Founder of Social Panga, added, “ From creator to entertainer to tech geek, he switches roles as smoothly as Ryzen AI handles tasks. This campaign is a celebration of that shared versatility, using Bhuvan’s charm to bring the magic of AMD Ryzen AI to life.”
Bam also commented on the collaboration, saying, “Collaborating with AMD on this campaign was an absolute blast. It’s always exciting to work with a brand that’s equally passionate about innovation.”
Watch the campaign film :
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