Tira and Maybelline launch beauty content series featuring Suhana Khan

New Delhi: Reliance Retail's beauty platform, Tira, has collaborated with cosmetics brand Maybelline New York to launch a new content series titled Talk Beauty To Me, featuring their shared brand ambassador Suhana Khan.

Launched around Suhana Khan’s birthday, the three-part series aims to explore her personal connection with beauty and makeup. The episodes cover her preferred Maybelline products, daily makeup routines, and general thoughts on beauty and self-expression.

Designed with Gen Z audiences in mind, the content series addresses topics such as individuality, personal style, and how beauty is used as a medium of self-definition. The choice of Suhana Khan as the face of the series appears aligned with the campaign's youth-centric messaging and focus on personal authenticity.

The series is being distributed through various digital channels owned by Tira, including its mobile app, website, YouTube channel, editorial section (Tira Tube), and other social media platforms. Viewers can expect insights into Suhana’s product choices and beauty habits, with items featured in the series available through Tira’s retail channels.

While the series functions as a branded collaboration, it also reflects broader trends in content marketing within the beauty industry, where storytelling and influencer-led campaigns are increasingly used to engage younger consumers.

Watch the first episode: