Ankush Bahuguna becomes first Indian male beauty content creator to debut at Cannes festival

Delhi: Ankush Bahuguna, will be seen making a debut on the red carpet of Cannes on the French Riviera for the 77th Cannes Film Festival.

This makes Bahuguna the first Male Beauty Content Creator from India to make an international presence and showcase his talent on a global platform. To mark this milestone, Bahuguna is being styled by ace celebrity stylist Akshay Tyagi for the red carpet.

 

Emerging from a childhood shadowed by self-doubt and bullying as well as navigating through the complexities of his early career choices, Bahuguna’s journey from the capital city of India to Cannes is nothing short of inspiring. He was a year into pursuing architecture when he found solace in expressing himself through writing and discovered his passion for creating content. 

 

Bahuguna is also the only male beauty creator with a popular YouTube series. ‘Wing It With Ankush,’ in association with one of the beauty brands in India, is where he experiments with make-up inspo. The series has garnered millions of views across the two seasons.

Furthermore, Bahuguna was also the first male beauty creator who made it to the cover of Forbes magazine and was featured on the Forbes list of India’s top digital creators of 2023. He also made his runway debut with celebrity stylist Esha Amin at the Lakme Fashion Week in 2023.

 

He has also appeared in the web series Joint Venture (2019) and Badboli Bhavna (2022). He has also bagged several accolades like the Cosmopolitan Indian Blogger Award for ‘Beauty Influencer of The Year Male (Popular Choice)’ in 2022 and 2023 and Cosmopolitan India’s Breaking Barriers Award, ‘Outstanding Beauty Creator of the Year‘ at the Myntra x Grazia Glammy Awards in 2023, amongst other ones.

 

His debut at the Cannes Film Festival will not only add to his many firsts as a male beauty creator but will also add his voice to the global conversation about normalising make-up and grooming for men.