Ogilvy APAC unifies social media services under Social@Ogilvy banner

New Delhi: Ogilvy APAC has introduced a unified social marketing initiative under the name Social@Ogilvy. This move brings together the agency’s various social media capabilities, including paid and organic social, influencer marketing, and social commerce into one consolidated team of 550 professionals spread across 16 markets in the Asia-Pacific region.

The new offering is based on the idea of “Connected Social,” aiming to help brands develop social-first campaigns and ongoing strategies that align with broader cultural trends and business goals. The approach addresses challenges that brands often face in the region, where they typically work with multiple specialist agencies without a unified strategy. By integrating services such as campaign development, media planning, content creation, and social commerce, Ogilvy aims to offer clients a single access point for their social marketing needs.

Chris Reitermann, Co-CEO of Ogilvy APAC, stated, "Social media is one of the most powerful cultural forces shaping how people connect, communicate, and consume. Brands can no longer afford to simply 'do social' as a tactic; they must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint."

Jeremy Webb, Head of Social@Ogilvy, said, “The way brands show up on social media in APAC needs better connection – with culture, with brand, and with business. Our in-house creators, media buying, influencer and commerce specialists, as well as content production and operation centers in Bali, Manila, and Wuxi, allow us to execute at scale and consistently, across every market in the region.”

The Social@Ogilvy unit will also utilize in-house tools and strategic partnerships to enhance social campaign performance. This includes using WPP Open’s AI tools to gain insights into audience behavior and improve operational efficiency. Additionally, the agency has expanded collaborations with platforms like Meta and TikTok through custom training and joint projects.