Social Beat to lead SEO and content strategy for textile retailer Pothys

New Delhi: Digital marketing agency Social Beat has taken on the SEO and content mandate for Pothys, a well-known textile and retail brand based in South India. The collaboration is aimed at improving Pothys’ online visibility and engagement as the company continues to expand its digital footprint.

Under the agreement, Social Beat will be responsible for developing a tailored search engine optimisation roadmap and content marketing plan. The objective is to strengthen the brand’s discoverability on digital platforms while aligning with its longstanding reputation for quality and innovation in the textile sector.

Vikas Chawla, Co-Founder of Social Beat, said: “Partnering with Pothys is an exciting opportunity to bring together tradition and technology. Through our focused SEO and content strategies, we aim to drive long-term growth by making the brand more discoverable and relevant in today's digital-first world.”

Highlighting the brand’s evolving digital priorities, Varun Ramesh, Director at Pothys, stated: “As consumer journeys become increasingly digital, it’s essential for us to stay ahead with a robust organic strategy. We’re confident that Social Beat’s proven capabilities in SEO and content will help us reach our audience in more impactful ways and reinforce the Pothys brand story online.”