Kansai Nerolac Paints has recently teamed up with Indian music director Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song across India. Titled as ‘Ghar ki Raunak’, it is the first time that the jingle has been recreated into a song.
The ‘Ghar ki Raunak’ song has been sung in eight regional languages: Hindi, Bangla, Malayalam, Marathi, Punjabi, Telugu, Tamil and Kannada as the brand deepens its connect across audiences. The coming-of-age composition embraces contemporary arrangements and beats while keeping the nostalgia intact.
The versions have been sung by Nakash Aziz, Jonita Gandhi (Hindi), Shalmali Kholgade (Marathi), Gayathri Ashokan (Malayalam) and Antara Mitra (Bengali).
Peeyush Bachlaus, Head, Marketing, Kansai Nerolac Paints, said, “Painting in India is considered synonymous with celebrations and happiness in our lives; be it big festivals or milestones like job promotion and welcoming a guest, etc. A painted wall helps relive these celebrations even after they are over. The richness of our regions prompted us to explore occasions and weave them through the language of music that people would enjoy. Using the iconic Nerolac jingle was a natural choice.”
Bachlaus further said, “Most of our older customers can relate to the iconic jingle. This song is a step forward, in addition to our revamped website in multiple languages, to connect with the younger audience.”
The song is being released on various OTT platforms, radio channels and social media.
Tune in the songs here:
Hindi: http://www.hungama.com/song/jab-ghar-ki/40926229/
Bengali: http://www.hungama.com/song/jab-ghar-ki/40933611/
Malayalam: http://www.hungama.com/song/jab-ghar-ki/40933613/
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