BuzzInContent Conversations 2020

Wednesday, December 9, 2020
BuzzInContent Conversations 2020

Agenda (BuzzInContent Conversations 2020)

To be streamed LIVE across BestMediaInfo and BuzzInContent platforms

Wednesday, December 9, 2020

3 PM
Keynote address by Jason Miller, Head of Brand at ActiveCampaign, followed by Q&A with BuzzInContent Editor Akansha Srivastava

Miller’s previous roles include Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn.

He is a prolific keynote speaker, digital marketing instructor at the University of California, Berkeley, best-selling author of “Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11”, and a 2018 finalist for CMI's Content Marketer of the Year.

3.20 PM
How will the 2020 crisis play a role in shaping content marketing strategy for the next year?
Sunil Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM
Jayen Mehta, Senior General Manager, Planning and Marketing, GCMMF (Amul)
Vijay Koshy, President, TVF
Shankar Iyer, Associate Director, Center Fresh, Mentos, Consumer Insights, Perfetti Van Melle
Madhura Ranade, Head Branded Content & Partnerships, Isobar India (Moderator)
3.40 PM
ContentTECH: The art of balancing technology with a human touch in content marketing
Gurpreet Singh, Head of Marketing, United Breweries
Shivank Agarwal, Co-founder and CEO, MitronTV
Sharmin Ali, Founder and CEO, Instoried
Rajesh Kumar, VP, Marketing, UiPath India & South Asia
Rakesh Hinduja, Co-Founder, Wondrlab India (Moderator)
4.00 PM
What content marketers should keep in mind while exploring in-film branding
Rudrarup Datta, Marketing Head, Viacom18 Studios, in conversation with Akansha Srivastava
4.20 PM
How content drives business
Sameer Satpathy, Chief Executive, Personal Care, ITC, in a fireside chat with Shivaji Dasgupta, Managing Director, Inexgro Brand Advisory.
4.40 PM
Utilising influencer marketing beyond just being media channels
Karthik Nagarajan, Chief Content Officer, Wavemaker India
Barkha Singh, Influencer & Actor
Shirish Agarwal, Head, Marketing Communications & Brand, Panasonic India
Sumeet Singh, Chief Marketing Officer, Info Edge
Hitesh Dhingra, Co-Founder, The Man Company
Rachit Juneja, Co-Founder, Sheeko (Moderator)
5.00 PM
Is the brands' gain = publishers’/creators' pain?
MVS Murthy, Head of Marketing and Digital Communications, Tata Mutual Fund
Suma Nair, Head-Marketing: CNBC Cluster, CNN-News18, Forbes India
Chhavi Mittal, Co-Founder, Shitty Ideas Trending, Celebrity Influencer and TV actor
Gaurav Mehta, Chief Marketing Officer, Girnarsoft
Roudra Bhattacharya, Head, HT Brand Studio (Moderator)
5.20 PM
If content is king, curation is queen
Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd
Amarpreet Singh Saini, Business Head, ZEE Biskope & Big Ganga, ZEE Entertainment Enterprises Ltd
Ajeet Shukla, Executive Creative Director, Publicis India
Krishnarao S Buddha, Sr. Category Head, Marketing, Parle Products
5.40 PM
The art of creating troll-proof content
Rahul Welde, EVP, Digital Transformation & Digital Business, Unilever
Raj Nayak, Founder, House of Cheer & Former COO, Viacom18
Santosh Padhi, Chief Content Officer and Co-Founder, Taproot Dentsu
Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting (Moderator)

Join us for the inaugural BuzzInContent Awards 2020, 6.00 PM onwards.