BuzzInContent Conversations 2021

December 14-16, 2021 , 3 PM onwards

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BuzzInContent Conversations 2021

Content Conversations 2021

BuzzInContent Conversations serves as a platform where brands, content marketing practitioners, experts, creators and publishers come together to share their insights on a relevant topic related to content marketing, branded content and influencer marketing in a video format.

This December, the second annual BuzzInContent Conversations will be held online across three days (December 14-16, 2021), in the run-up to the BuzzInContent Awards 2021, which will be held on December 17, 2021.


To be streamed LIVE across BestMediaInfo and BuzzInContent platforms

Day-1, Tuesday, December 14, 2021

3.00 PM
Content marketing trends that brands can leverage to stand out in 2022
Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard
Shailja, Chief Content Officer, Omnicom Media Group
Yogesh Manwani, President, Lintas C:EX (The content division of Mullen Lowe Lintas Group)
Dipashree Das, Senior Marketer, Global OTT Platform

Day-2, Wednesday, December 15, 2021

3.00 PM
Maximising ROI through big-ticket content marketing IPs
Achint Setia, VP and Business Head, Social Commerce, Myntra
Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces
Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide, India
Shankar Iyer, Associate Director, Category Marketing, Perfetti Van Melle
Vivek Mohan Sharma, Head of Branded Content, Viacom18

Day-3, Thursday, December 16, 2021

3.00 PM
Content marketing lessons from the startups’
Sandeep Balan, Partner, Branded Content, Spring Marketing Capital
Laalit Lobo, VP of Marketing, Bombay Shaving Company
Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy
Deep Bajaj, CEO & Co-Founder, Sirona
Shreyas Shevade, Head of Creative and Content, upGrad

Below are the monthly sessions hosted by BuzzInContent this year:

Building a content strategy that meets business goals
The winning formula for creating content around festivals and special occasions
Clients' belief in agency and investment of time can only create powerful content, says Brendan Gaul of Mediabrands
Content marketing experts discuss what brands should know about creating content around mental well-being
Content Conversations: How brands can leverage popular culture to create impactful content
BuzzInContent Conversations on Content Mapping: Why aren't we doing enough of it?