As Chief Content Officer for Wavemaker, Nagarajan helps brands chart a communication journey that is beyond advertising. The Wavemaker content practice has been designed specifically for this as it brings together media-agnostic elements such as sports marketing, content integrations, on-ground activation and digital creative units under a seamless offering. Prior to this, Nagarajan set up social media practice for GroupM India and led GroupM’s content practice. Before joining GroupM, Nagarajan set up Nielsen’s online division in India, where he launched their digital audience measurement and advertising effectiveness products. He was also the country head for NM Incite, a joint venture between Nielsen and McKinsey for social media consulting in India. Nagarajan started his career in Internet cryptography in India and later took on leadership roles in technology markets across the United States. When he is not on his day job, he is a screenwriter, an independent filmmaker and the host of ‘The Filter Koffee podcast’.Nagarajan is a visiting faculty in many prestigious business schools across India and a board member at I-COM (The premier global forum for marketing data and measurement).
Chief Content Officer, Wavemaker