Head of Content, Brand Advocacy, Influencer Marketing, Diageo India
Benani believes that content is the key pillar to build brands in culture and make them more relevant/engaging for consumers. As a big champion of customising content for platforms, she has pushed boundaries to drive creative excellence across brands such as Johnnie Walker, Black & White, Black Dog, Signature, McDowell’s No.1 among others. Her content philosophy is ‘Why to interrupt when you can be interesting’.