BuzzInContent Awards 2021 - December 17, 2021
BuzzInContent Awards
Asha Sekhar
Asha Sekhar
Vice-President and Chief Digital Officer, India and South West Asia, Coca-Cola

Under her leadership, Sekhar focuses on the journey towards the company’s digital transformation and helps in building foundations necessary for business growth, driving opportunities and strengthening Coca-Cola India's digital ecosystem. In addition to this, Sekhar also leads the media and allied marketing functions. She is a Coca-Cola veteran and has spent over 13 years with the company. In her previous role, as Director - Media, Coca-Cola India and South-West Asia, she was pivotal in setting up a separate media function to efficiently leverage marketing efforts in an increasingly complex media landscape. As the core part of the marketing function, she has been a significant change agent for driving media strategy at Coca-Cola India. Some of her many significant achievements include the inception and later scale-up of ‘Samvaad’, an in-house digital experience centre for Coca-Cola in India, that delivers consumer centricity for Coca-Cola's brands, company and customers. She has also delivered some 'industry-first' pioneering projects and driven strategic media partnerships. Prior to this, she worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands.

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