Qadri is leading market growth action for its motorcycle, parts, accessories and general merchandise businesses. He has nearly 12 years of corporate experience in the field of marketing and product planning, ranging from brand development, marketing communication, media marketing to digital media, product marketing, customer insights, experiential marketing and CRM. In his earlier roles, Qadri led the marketing communication and product marketing for key brands at Nissan India. He has also led the commuter motorcycle category as a brand head with Hero MotoCorp. He is an alumnus of Fore School of Management. An MBA and a Mechanical Engineer, he also holds management certifications from Vanderbilt University, USA and IIM Lucknow. He is an automobile industry expert, ad critic, avid movie reviewer and a certified sports car instructor.