Pandit leads the copy and content vertical at the agency. Her approach to work is largely driven by creating positive cultural narratives while delivering on the brief. Her work in content reflects this purpose-driven approach — most recently, being a part of India’s first-ever LGBTQIA+ national anthem, in collaboration with The Humsafar Trust. So far, she has won over 40 awards for work on brands like Asian Paints, American Tourister, Castrol Activ, Too Yumm!, Mahindra Tractors, and IDFC First Bank among others.
Creative Director, Interactive Avenues