As the Senior Vice-President, Marketing, Analytics and Direct Revenue for India and international markets at ALTBalaji, Divya Dixit plays a vital role in driving the digital platform's vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her rich experience across OTT and broadcast media to build the brand, ALTBalaji.Currently heading global marketing operations under the ALTBalaji umbrella, Dixit brings with her 20 years of experience in marketing and brand building across industries — digital, broadcast, telecom and music. She has an impeccable record in launching brands in the sector of broadcast, telecom, music and OTT; rejuvenation of brands, consumer lifetime value journeys, creating revenue opportunities, product designing and designing sales currencies through consumer insights across her earlier stints. Prior to joining ALTBalaji, Dixit was at Zee5 where she conceptualised and developed the brand Zee5 ‘and Zee5 Originals’ as well as launched the platform and multiple original shows. At Zee Group, she also managed OZEE, Ditto marketing and subscriber base. Dixit has also worked at Percept, Tata Docomo and Barista.
Senior Vice-President, Marketing, Analytics and Direct Revenue, ALTBalaji