At Myntra, Setia is currently heading the Social Commerce vertical. Prior to this role, he headed marketing for Myntra including the brand, sale events, digital, and performance marketing. In the past, he has conceptualised, launched the Myntra Insider loyalty program, and scaled it to contribute to a significant share of the platform in a couple of years.
He has also conceptualized and launched the content business for Myntra including on-app content to commerce destination - Myntra Studio (one of India's largest fashion influencer engagement programs by a commerce co.) and original IPs such as Myntra Fashion Superstar. Lastly, he scaled up Myntra's marketing play nationwide with large partnerships (incl. with IPL franchises), with a refreshed brand strategy, and a unique digital and performance marketing approach.