Mukherjee is the Head of Content and Advocacy at Diageo India and is responsible for making brands relevant in culture. Mukherjee oversees the content, influencer and media partnerships across Premium, Luxury and Prestige portfolios, and for flagship brands such as Johnnie Walker, Black Dog, McDowell’s No1, Tanqueray and Gordon's among others. With over 12 years of experience across various domains, Aparajita has been instrumental in working on some of the biggest relaunch and renovation campaigns for brands at Diageo India.
An erstwhile journalist, Mukherjee has also worked with some of the top media houses like The Times of India, India Today group, etc. Her last few stints have been as the Content Head at 22Feet Tribal Worldwide and Creative Marketing Head at Scripbox.