Arora is responsible for leading the brand marketing initiatives of the company. She has served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion-dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.A marketing innovator, Arora has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways. She is known to understand her brand’s audiences and has led various campaigns and interventions that have received critical recognition. Her experience spans building brands, creating new product categories, expanding businesses to newer markets, and leading innovative and fully-integrated marketing programs. Prior to joining OLX, Arora was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.She is an alumnus of St. Stephens College, Delhi University, and holds an MBA degree from IIM Bangalore.