In his role at Angel One (formerly known as Angel Broking Ltd.), he holds the baton for Sales, Marketing, and Digital Transformation.
Under his leadership, Angel One has seen rapid improvements in its digital maturity metrics and market share gains with a strong focus on customer-centric KPIs and a slew of new initiatives. He has been pivotal in the brand’s emergence as the third-largest digital brokerage firm in India. He spearheaded the brand transformation with the rebranding activity from Angel Broking to Angel One. He made it possible via several award-winning campaigns including ‘Aage Badhne ka Smart Sauda’, ‘#ShagunKeShares’, and ‘Ek Nayi Shuruaat’ to name a few.
Prior to Angel One, he has worked with several prominent companies including Marico, PayU and Ceat alongside others.
In professional terms, he is an entrepreneurial business leader with a proven ability to add value in many business contexts in Indian and MNC organisations. The core of his professional expertise is built around leading digital and tech-oriented organisations, driving consumer innovation, and ensuring disciplined execution.