Royal Enfield’s #ArtofMotorcycling returns for Season 4

Delhi: Building on its last three seasons, Royal Enfield’s #ArtofMotorcycling is back with Season 4. Aiming to celebrate the motorcycling way of life, this year’s #ArtofMotorcycling is expanding its reach globally through Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia and Mexico. 

Dubbed the ‘Y3K edition’, season 4 is themed around the year 3000 A.D., and reimagines the relationship between mankind, technology and the unyielding pursuit of freedom on two wheels. 

Under the Season 4 banner, participants can now create and submit designs under four categories: Gen AI, Digital Art, Handcrafted, and Comic Art. 

The global panel includes Aaquib Wani, an experiential designer. Some of his collaborations include Lollapalooza, India Cricket team, Spotify Rap91 and JSW Olympics ‘24; Debjyoti Saha, an animation filmmaker and visual storyteller, founder of Goppo Animation: Haruka Satonaka, a Japanese Manga artist and Varun Gupta, an artist and filmmaker whose storytelling merges the worlds of Gen AI and visual artistry. 

With representation from across the eleven regions, names on the regional panels include; Mao Gronewold, an art and creative director from Mexico and Takrit Krutphum, an artist from Thailand. 

All artworks on the country and regional level will be evaluated by social polls. The top eight designs (across regions) will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse, where their artworks will be displayed on exclusive #ArtofMotorcycling apparel. 

Winners will also have the opportunity to be featured on The Royal Enfield - Ride Pure Podcast, giving them a forum to share their stories and passions with the world. In addition to this, one winner from the Comic Art category will receive the opportunity to work with Royal Enfield on special projects. 

Interested candidates can head over to the #ArtOfMotorcyling section on Royal Enfield’s website post 6:00 p.m. to register in their preferred category and download the design toolkit. They can then create their unique design and share it on Instagram, tagging @royalenfield using the hashtags #ArtOfMotorcycling  #ArtOfMotorcyclingY3K. The last date to participate is October 20, and the winners will be announced between November 1 and November 10.

Along with newer categories and rewards, season 4 will also feature virtual masterclasses with leading design colleges and graffiti activations. Royal Enfield will also be collaborating with homegrown powerhouses Daily Objects– a lifestyle brand for well-designed everyday essentials–and FARAK–a premium streetwear brand.