Zo-MAA-to celebrates Mother's Day with star-studded reminder film and photo cakes

Delhi: Drawing attention to the fast-paced lives that make people forget important days, Zomato has launched a reminder feature for 'Mother's Day' on their app. 

Falling on May 12, the app has unveiled a film for the same, that dabbles with the app placing the number '12' creatively in between scenes. From tattoo parlours to scores in cricket on TV, from reminder calls to the homely 'mumma advice' of having almonds; the number '12' is omnipresent in the film. 

The film begins with a light-hearted scene: a father films his daughter as he playfully chides her for missing Mother's Day. With a smile, she surprises her mom with a cake bearing the apology "Happy Belated Mother’s Day."

In a heartfelt moment, the mother embraces her daughter, soothing her with the words, "No worries, it's just Mother's Day." The content then takes a humorous turn, revealing a surprising statistic: 8 out of 10 Indians forget Mother’s Day annually, according to the mums themselves.

Seizing this insight, the brand vows to make Mother's Day unforgettable. In a series of comic vignettes, one man mistakenly reminds another of the occasion over a misdialed phone call, while another character goes to the extreme of tattooing "12th May" on himself to ensure he won’t forget.

The content keeps the laughs coming, featuring a clip of "Chiku" hitting a cheeky 12 runs in a cricket match—a nod to Virat Kohli. It then cuts to Instagram star Arpit Bhala dressed as a quirky doctor and social media mogul Ranveer Allahbadia, aka Beer Biceps, humorously speculating if extraterrestrials honour their mothers.

Nana Patekar makes a memorable cameo, channelling his character from the movie "Welcome." The narrative wraps up with a final plea for viewers to mark their calendars via Zomato for Mother’s Day on May 12, 2024. The ad concludes on a whimsical note with a woman in a witch costume startling a passerby, while joyfully reminding him of Mother's Day.

Adding a classic touch, Johnny Lever reminisces with his beloved line, "Abhi maza aayega na bhidu," from "Phir Hera Pheri," leaving audiences smiling and perhaps, a bit more likely to remember Mother’s Day.

Alongside the reminder feature for Mother's day, zomato has also introduced personalised photo cakes on the app.

Customers don’t have to pre-order and restaurant partners in the big cities will endeavour to dispatch the cakes within the usual delivery time (within 45 - 60 minutes of receiving the order). 

In addition to this, customers can preview their potential cake design directly within the app, ensuring every detail is just as they envisioned.  

Launched on the back of Mother’s Day, this new feature will stay live on the app even after May 12, giving an opportunity to customers to order personalised cakes for every occasion. Last year, on Mother's Day, nearly 150 cakes were ordered per minute on Zomato. 

With this new feature, customers can preview their photograph on the cake within the app. The personalised photo cake feature is currently live in Gurugram and will soon be rolled out across 11 major Indian cities, including New Delhi, Bengaluru, Mumbai, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Chandigarh, and Lucknow.