Believe India partners with Gippy Grewal and Swiggy for ‘Gang Gang' song

Believe has unveiled a collaboration between singer Gippy Grewal and Swiggy.

This partnership marks a fusion of music and gastronomy, bringing together the beats of Grewal's song ‘Gang Gang’ with Swiggy's extensive food-loving user base, stated the press release.

Created by Believe and Swiggy, the collaboration involves a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ music video.

Shilpa Sharda, Director Artist Services and Development - India and South Asia, said, “We are super thrilled about this association and are confident that leveraging Swiggy's extensive marketing network will not only amplify the visibility of the "Gang Gang" video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy's musical prowess and Swiggy's market presence is poised to create a buzz that extends beyond traditional boundaries.”

Grewal said, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy.”