Branded content marketplace Do Your Thng gets funding from Mumbai Angels

Do Your Thng (DYT), a branded content marketplace, has raised fresh funding of $150,000 led by Mumbai Angels. Faad Network and Angel Bay also participated in the current round, marking the second investment for AngelBay in DYT.

This funding would help DYT to fuel the next growth phase and help accelerate the expansion of its influencer marketing tech platform.

By leveraging the DYT app, content creators get quick access to brand collaborations. At the same time, marketers capitalise on brand advocates – creators who are authentic product users and give genuine brand recommendations to their community.

DYT has worked with brands such as MasterCard, Nescafe, Lays, Havells, Marks & Spencer, Logitech, Hershey’s, Royal Sundaram, and Klairs. It has grown 4X in terms of revenue since the last financial year despite the repercussions of the pandemic.

Nandini Mansinghka, Co-Promoter and CEO, Mumbai Angels Network, said, "Digital marketing is growing rapidly and influencer marketing is slowly taking centre stage in the success of many brands. DYT platform is focussing on making the whole process of creating branded content easier through their tech platform, connecting creators with brands, thereby increasing the digital footprint of brands. We are happy to welcome DYT in our diversified portfolio and look forward to the exciting plans they have on the anvil."  

Ankit Agarwal, Founder and CEO of Do Your Thng, said, “Mumbai Angels has a very successful track record of partnering with start-ups. More than the fresh round of investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators.”

“We’re thrilled that Mumbai Angels and Faad Network invested with us,” said Hemant Dua, Co-founder and Chief Growth Officer, DYT. “With this latest round of funding, we’ll accelerate the tech side of our platform, making it easier for content creators to pursue what they love and marketers to access unique digital content.”

“We’re proud to invest in DYT again, whose mission to democratise the power of influence is only becoming more important. Ankit, Hemant and the rest of the exceptional team have already done wonders in bringing order to the chaos of influencer marketing, benefitting creators and brands alike. I’m excited to see what more they’ll do moving forward,” commented Sorabh Agrawal, co-founder AngelBay.

Aditya Arora, CEO at Faad, said, "We are delighted to back DYT.  Influencer Marketplace platforms such as DYT have a luminous future ahead by connecting brands with the right influencers. Such meaningful brand engagements are definitely the need of the hour as the world moves more and more towards influencer marketing."

The new funding round follows a year that saw a marked rise in demand for digital marketing and advertising. The funds will be injected into pushing a few key tech modules of DYT. It’ll strengthen the platform, reduce the amount of manual intervention required and make the process of getting branded content created as easy as ordering food online.