Set Wet, a men’s hair styling brand from the house of Marico, has collaborated with Indian stand-up comedian Zakir Khan, for its #ApniHairStyleHiApniVibeHai campaign.
In his comic style, khan took to Instagram highlighting the importance of hair styling in setting his vibe and urging his followers to treat it as an important part of their grooming regime.
The video:
In the video, Khan humorously shares anecdotes from his own grooming journey, delving into the concept of 'vibe,' a term popularised by Gen Z.
He then builds on this idea, capturing the essence of #SetYourVibe through well-styled hair, which ties back to the brand campaign message of #ApniHairStyleHiApniVibeHai.
Khan said, "Looking at hairstyling as an important aspect of my grooming regime only came to me a few years ago, but the confidence it instilled in me has been game-changing, personally for me. Set Wet is synonymous with hair styling for the youth of India and from my personal experience I can tell, taking just a few extra minutes every day to #SetYourVibe can take you very far, give you a lot of confidence and help you leave a lasting impression.”
Through his storytelling, Khan highlights how over the last three years he has seen the impact that focusing on hairstyling has had on his life and has thus become an integral part of his grooming routine.
The video featuring Khan is just one component of Set Wet's comprehensive 360-activation plan designed to inspire the youth to start styling their hair and set their vibe.
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