Do Your Thng hires Bhavna Darira as Business Head

Do Your Thng (DYT), a tech-driven branded content marketplace, has announced the on-boarding of Bhavna Darira as the Business Head at the company. She brings with her more than two decades of experience in sales, marketing and brand positioning. Her past experience is with companies such as Aditya Birla Financial Services, Reliance Communication, and Ogilvy & Mather. Darira is bringing with her an in-depth understanding of brands, which is critical to DYT’s growth phase.

Darira has 25 years of global marketing background spanning media, financial services, luxury fashion retail, telecom and FMCG. Most recently, she held the position of National Category Head, Brand Promotion Vertical for Hindustan Times. Prior, she was the Group Head for International Business for the English newspaper.

Preceding Hindustan Times, Darira served as the Vice-President, Brand of Aditya Birla Financial Services and GM, Marketing for Reliance Communication. As Marketing Head for Murjani Group, she worked on international brands — Gucci, Bottega Veneta, Calvin Klein, and French Connection. She’s also adept in Indian brands, thanks to her eight-year stint at Ogilvy & Mather and works with Lakme, Pond’s and Cadbury.

Ankit Agarwal, Founder and CEO of Do Your Thng, said, “We are delighted to have Bhavna as the Business Head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme are humbling. Bhavna’s work across advertising, marketing and sales will strengthen strategic understanding and provide us with an edge — a prerequisite for our next growth phase.”

By 2021, 46% of FMCG companies are expected to spend 31-50% of their total marketing budget on influencers. As Business Head of DYT, Darira hopes to capitalise on this opportunity, capture the market, and unlock the company's growth stage.

“I am ecstatic to be joining the DYT team,” said Darira. “I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities which DYT offers. My constant endeavour is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”