MG gears up for ‘Taal Season 2' – a national talent hunt for Indie music artists

MG Motor India has announced the launch the second season of MG Taal titled ‘Naya Safar, Nayi Taal’, a national talent hunt for Indie music artists.

Season 2 of Taal will focus on showcasing promising talent through a far-reaching platform. A talent search pulsing across the nation, this event will help shine the spotlight of fame on unique and deserving Indie artists no matter where they are. 

In collaboration with Songdew, MG Taal Season 2 aims to help emerging Indie artists with its platform’s wide reach and expertise in music. This will help amplify the artists’ music across platforms and media—be it radio, TV, or digital channels.

Career guidance will also be offered to the shortlisted talent. MG will also encourage and support winners by not only providing them with a platform to perform at MGverse customer events but also by assisting them in creating NFTs.

MG Taal Season 2 will be a one-year program where the top two winning artists will get extensive exposure, deserving eminence, fruitful engagement, and vital experience—the four fundamental pillars of MG Taal. 

Any talented artist can head over to www.songdew.com/mgtaal and post their content there to get an opportunity to join the program.

Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “We are excited to connect with the Indie Music community through Taal Season 2. At MG, we are passionate about music. We see it as a common bond between our extended community and our brand. We are confident that in this brand-new season, our talent search will lend both a supportive hand as well as an encouraging boost to promising artists. We hope they continue making memorable music and provide unending joy and delight to audiences everywhere.”

Sunil Khanna, Founder of Songdew, said, “At Songdew, we have built a family of 55 thousand Indian artists and bands who leverage our services to promote, distribute, and monetize their music. We believe that the future of music in India is bright, and we have been collaborating with various stakeholders to accelerate this trend. In the last 18 months or so, there has been significant popularity and traction for indie music, which is growing at an unprecedented rate. Hence, MG Taal Season 2 could not have come at a better time. We are excited to be working with MG on this initiative and look forward to playing a significant role in bringing the music of the selected artists to music fans.”

In Season 1, MG worked with 2 acts - A world/fusion ensemble with breath-taking compositions from Surat - The Tapi Project, and a multi-genre act from Pune with magical lyricism – Fiddlecraft. The resulting music videos garnered over one million views and over 500 user-generated videos.

The brand is hopeful of a more exciting time in MG Taal’s second edition.