Samsung India partners with Instagram through branded integration with ‘Born on Instagram' programme

Samsung has announced its partnership with Facebook’s photo and video-sharing app, Instagram, to introduce a unique initiative called the ‘Hunt for the Next Galaxy Expert’.

In a world’s first, Samsung is partnering with Instagram to engage with creators by leveraging branded content to promote its flagship Galaxy S21 Series. The partnership also involves engagement with Instagram’s ‘Born on Instagram’, a programme initiated since 2019 to create a platform for creators across India to learn and grow.

Over the next few weeks, through a series of workshops and contests, the initiative will provide creators with an opportunity to win the latest Galaxy devices, including the latest flagship Galaxy S21. The winner will win the title of ‘Galaxy Expert’ and will be a part of the league of creators across the globe, getting access to upcoming Samsung Unpacked events.

Samsung works closely with creators around the globe. Some of the creators under #TeamGalaxy include actor, producer and youngest UNICEF Goodwill Ambassador Millie Bobby Brown, award-winning musician and philanthropist Khalid and professional Fortnite Battle Royale Player Myth.

“Samsung has always led the way for content creators. With Epic resolution and premium camera features of Galaxy S21 series, our smartphones enable creators to 'Do What You Can't'. With ‘Hunt for the Next Galaxy Expert’, we aim to empower content creators to use the advanced camera technology of our latest flagship Galaxy S21 series and reach wide audiences. Partnering with the ‘Born on Instagram’ community will offer opportunities to creators to showcase their talent and network with fellow Instagrammers,” said Aditya Babbar, Director, Mobile Business, Samsung India.

"Instagram is the home for creativity and social video moments spurred by a talented creator ecosystem. We are delighted to partner with Samsung in a first-of-its-kind partnership with the 'Born on Instagram' community and the use of branded content— making the connection between brands and creators even stronger," said Prasanjeet Dutta Baruah, Vertical Head, Tech, Telecom, Education, Health and Automotive, Facebook India.

For the first time, Samsung is bringing the ‘Galaxy Creators Lounge’, an experiential zone, to India on January 30, 2021. The Lounge is specially designed for content creators to experience Galaxy devices and converge and collaborate with creators around the world. The interactive platform will bring together creators to get their imagination running and come up with the most engaging content for their audiences. They will get a chance to interact with Galaxy Experts, industry leaders and other creators and get a chance to be a part of Team Galaxy. Photographer and Galaxy Expert Auditya Venkatesh will also hold a workshop at the lounge for all the participants.