The best of Republic Day 2023 campaigns

As India celebrated its 74th Republic Day, proudly and with full vigour, brands across categories came up with delightful campaigns to mark the same. While some saluted the unity and the bond in the nation, others celebrated the country and the many amazing feats it has achieved over the years.  

Let’s have a look at some of the remarkable Republic Day campaigns this year: 

Zomato- The food delivery platform aimed to celebrate the country's uniformed professionals. The film follows the journey of a Zomato delivery executive, who is seen saluting different uniformed people. The feel-good film ends on a heart-warming note as towards the end the protagonist is seen giving a salute to an individual wearing the uniform of the platform’s primary competitor - Swiggy. 

Air India- Air India with its film titled ‘Desh Ka Naam, Har Aasmaan’ celebrated patriotism and aimed at giving wings to millions of dreams. The film shows a little girl who is trying to unfurl the Tricolour at the highest point possible. She then onboards an Air India flight when she hears the altitude at which the flight is flying. The little girl then flutters the tri-colour at the very top of the world. 

Mahindra- Mahindra and Mahindra Farm Equipment celebrated Republic Day with the launch of ‘DeshKiAwaaz’ campaign. The brand recreated the country’s national song Vande Mataram as a tribute to the farmers of the nation. The recreated song features sounds and sights from India’s farming ecosystem and sounds of Mahindra tractors and vehicles in various applications in the farming process. 

Tata Tea- With the #DeshKiJhanki initiative, the brand is celebrating the various cultural elements of Indian states. The brand has designed a virtual parade, featuring key cultural elements of each Indian state in a 3-d format.

According to the brand, people can enjoy an immersive Republic Day Parade viewing experience similar to the actual parade but from within the comfort of their own homes. The brand has further designed a microsite ‘www.IndiaKiChai.com’ for the same. 

Renault- To mark the 74th Republic Day, the automobile brand integrated a newly designed tricolour logo in all its commercials. This ‘Tricolour’ logo as part of the TV commercials reinforces Renault’s commitment to the ‘Make of India, made for India’ vision, says the brand.

TV commercials with the tricolour logo were aired on 26th January on all major TV channels of the country as well as all the social media platforms of the brand. Further, the brands also announced the commencement of a nationwide three-day long Republic Day Celebration Camp for its customers from Jan 27 to Jan 29 at all Renault service facilities across India. This includes comprehensive car checks along with fun activities for all the customers.

Meesho- Meesho’s campaign demonstrates India’s cultural diversity and how it is a land of opportunities through a unique vertical video experience. The campaign has been executed and conceptualised by Hybrid and features the work of artists like Ankur Chaudhry, Khushboo Yadav, Rucha Pagar and Raksha Mehta.

https://www.youtube.com/shorts/-WWSHsEQBFA 

ITC Masterchef- The brand came up with a unique and sustainable way to celebrate the 74th Republic Day. With every order of ITC Master Chef’s delectable gourmet food, the brand sent a plantable seed paper Indian flag to consumers in Bangalore. The brand also aims at helping people use the Tricolour responsibly. Thus, consumers can plant the vegetable seed flag in a pot of soil and nurture it. 

Croma- To celebrate India’s 74th Republic Day, the brand introduced its new campaign ‘Constitution of Joy’ for its Republic Day Sale, which begins on January 19 and will run till January 29, 2023. For this campaign, Croma came up with an AR-powered Wall of Unity. This unique wall was introduced at various locations across the country. 

The artwork displayed had a QR code present, which the visitors could scan and will be redirected to a filter now, when the artwork is viewed through this filter, the user can spot hidden Indian flags which have the coupon codes that can be redeemed at Croma stores.

Godrej- The Godrej Group released a new brand film titled ‘Dil Se Salute’ which pays an ode to the amalgamation of diverse milestones and glorious moments that have helped India develop through the years. The film aims at reminding the audience of the country’s achievements all through the years. 

Flipkart- The e-commerce brand announced the fourth edition of the Flipkart ‘Crafted by Bharat’ event. The event aims at celebrating India’s rich culture of handicrafts and handlooms by featuring over 100,000 products from more than 300 art forms across the country. The brand aims at providing Indian craftsmen and weavers a platform to get recognised and showcase their commendable craftsmanship.