ROI

OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators

As the influencer marketing industry grapples with increasing scrutiny over brand safety and content authenticity, Hypothesis, the influencer marketing platform, has unveiled a new feature designed to address these concerns

By Khushi Keswani

Aug 30, 2024 11:04 IST logo

3 Min read

Influencer Marketing

Buffalo Soldiers unveils AI-powered influencer management tool

By BuzzInContent Bureau

Oct 10, 2023 14:51 IST logo

2 Min read

News

Wobb launches guaranteed ROI for influencer marketing campaigns for brands

By BuzzInContent Bureau

Mar 22, 2022 16:00 IST logo

2 Min read

Insight

Brands throwing challenges to engage consumers but is it delivering ROI?

By Akanksha Nagar

Aug 27, 2019 15:12 IST logo

6 Min read

engage

ROI is an abused term, says Sanjay Vakharia of Spykar

By Akanksha Nagar

May 21, 2019 12:40 IST

engage

We are open for content partnerships that work for us, says Amazon's Ravi Desai

By Akansha Srivastava

Dec 01, 2018 13:22 IST

engage

Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale

By Karuna Sharma

Oct 10, 2018 15:18 IST logo

4 Min read

News

Focus on ‘Return on Objective', not ROI on content marketing, says UB's Samar Singh Sheikhawat

By BuzzInContent Bureau

Feb 20, 2018 12:32 IST logo

4 Min read