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MrBeast acquires Step app to provide financial education and tools for Gen Z
Feb 10, 2026
14:41
IST
2 Min read
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Dentsu Creative Isobar rolls out ‘New-Age Social’ framework across social practice
Feb 10, 2026
12:35
IST 2Min read
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Offbeet Media Group appoints Abhijeet Rathor as Chief Business Officer
Feb 10, 2026
11:52
IST
2 Min read
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Creators are no longer just for buzz in 2026; they’re hired to sell
Feb 09, 2026
13:56
IST
4 Min read
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Insight
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Creators are no longer just for buzz in 2026; they’re hired to sell
Feb 09, 2026
13:56
IST 4 Min read
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How subtle brand storytelling is shaping perception in the creator economy
Feb 06, 2026
11:51
IST 4Min read
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India’s Valentine’s Day social media content tilts more towards self-love than couples
Feb 04, 2026
09:57
IST
4 Min read
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Did Budget 2026 just change India’s creator economy? One line has the industry talking
Feb 02, 2026
10:43
IST
6 Min read
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How authenticity and emotion are driving regional content to the mainstream
Jan 30, 2026
11:54
IST
4 Min read
News
MrBeast acquires Step app to provide financial education and tools for Gen Z
Feb 10, 2026
14:41
IST 2 Min read
Dentsu Creative Isobar rolls out ‘New-Age Social’ framework across social practice
Feb 10, 2026
12:35
IST 2Min read
Offbeet Media Group appoints Abhijeet Rathor as Chief Business Officer
Feb 10, 2026
11:52
IST
2 Min read
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Real or replica? Pragati Naagar’s viral cover highlights AI’s authenticity challenge
Feb 06, 2026
14:58
IST
2 Min read
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Branded Content
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Kusha Kapila and Srishti Dixit showcase closet frustrations in Underneat’s Underwoman series
Feb 09, 2026
16:20
IST 1 Min read
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Jim Sarbh narrates Hamdard-backed documentary ‘Unani Ki Kahaani’ for Discovery
Feb 09, 2026
11:40
IST 1Min read
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Content & Culture
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How commercialisation is helping Pickleball become part of India’s culture
Feb 09, 2026
10:44
IST 4 Min read
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Cultural maps of ageing: How Indian society understands itself
Jan 06, 2026
10:46
IST 5Min read
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Spotlight
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Spotlight: How Vijay Nihalchandani built trust through content, not just reach
Jan 16, 2026
12:05
IST 4 Min read
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Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
Dec 12, 2025
11:32
IST 3Min read
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST
2 Min read
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Influencer Marketing
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Food Pharmer launches children’s health awareness channel ‘Kids Pharmer’
Feb 09, 2026
10:41
IST 3 Min read
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Indian content creator Ankush Bahuguna represents India at Estée Lauder global launch
Feb 03, 2026
17:29
IST 1Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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In 2026 influencer marketing, winning brands won’t trend most; they’ll be remembered most
Jan 29, 2026
10:50
IST 2 Min read
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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