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Influencer marketing is now full-funnel, with ‘micro trust’ becoming the new KPI
Feb 20, 2026
13:17
IST
4 Min read
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Khul Ke Scale launches as The Barbershop with Shantanu shifts focus to practical support for entrepreneurs
Feb 20, 2026
16:12
IST 2Min read
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Lenovo Yoga and Intel partner dentsu for ‘Creators’ House Party’ at Lollapalooza India 2025
Feb 20, 2026
14:25
IST
2 Min read
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Raj Shamani sets 18-month goal to become the world’s No. 1 podcaster
Feb 20, 2026
12:19
IST
2 Min read
Insight
Influencer marketing is now full-funnel, with ‘micro trust’ becoming the new KPI
Feb 20, 2026
13:17
IST 4 Min read
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AI slop may flood the internet but creators say execution will define the top one percent
Feb 18, 2026
17:12
IST 4Min read
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Creators flag compliance load as AI labels turn “back-end” tool use into “front-end” disclosure
Feb 16, 2026
09:57
IST
5 Min read
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AI-generated content labelling now mandatory: What it means for brands and influencers
Feb 13, 2026
11:20
IST
5 Min read
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The Blinkit–Raghav Chadha case study: Advocacy or orchestrated optics
Feb 13, 2026
10:16
IST
4 Min read
News
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Lenovo Yoga and Intel partner dentsu for ‘Creators’ House Party’ at Lollapalooza India 2025
Feb 20, 2026
14:25
IST 2 Min read
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Raj Shamani sets 18-month goal to become the world’s No. 1 podcaster
Feb 20, 2026
12:19
IST 2Min read
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Hari Krishnan, ex-MD and Head, Publicis Content, joins Altera Institute as education mentor
Feb 16, 2026
17:51
IST
2 Min read
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NOFILTR.Group returns to creator incubation; CEO outlines separate IP-focused venture
Feb 16, 2026
14:54
IST
2 Min read
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28 million views later, Instagram learns the truth: “Tanvi Joshi” is AI
Feb 13, 2026
07:43
IST
3 Min read
Branded Content
Khul Ke Scale launches as The Barbershop with Shantanu shifts focus to practical support for entrepreneurs
Feb 20, 2026
16:12
IST 2 Min read
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HDFC Mutual Fund spotlights ‘Barni Se Azadi’ at Magh Mela through new films
Feb 20, 2026
11:54
IST 2Min read
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Content & Culture
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How commercialisation is helping Pickleball become part of India’s culture
Feb 09, 2026
10:44
IST 4 Min read
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Cultural maps of ageing: How Indian society understands itself
Jan 06, 2026
10:46
IST 5Min read
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Spotlight
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Spotlight: How Vijay Nihalchandani built trust through content, not just reach
Jan 16, 2026
12:05
IST 4 Min read
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Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
Dec 12, 2025
11:32
IST 3Min read
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST
2 Min read
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Influencer Marketing
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Vinod Cookware brings creators together for SAS Pro demonstration in Mumbai
Feb 20, 2026
14:38
IST 2 Min read
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Gaming creator Techno Gamerz crosses 50 million subscribers
Feb 17, 2026
14:57
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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The creator economy is maturing, and it’s time the data caught up
Feb 11, 2026
10:36
IST 4 Min read
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In 2026 influencer marketing, winning brands won’t trend most; they’ll be remembered most
Jan 29, 2026
10:50
IST 2Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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