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Insight

Sunder-Balasubramanian1200 Insight

How Gen Z connects with creators differently than millennials, Myntra CMO explains

In an interview with BuzzInContent.com, Myntra CMO Sunder Balasubramanian discussed key strategies for engaging Gen Z, including the brand's Creator Fest. He emphasised Myntra's focus on short-form content and the shift towards performance-linked influencer marketing

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