AJIO partners with Vogue and GQ for fashion experiences

Delhi: AJIO announced a collaboration with Vogue and GQ India to highlight trends, analysis and curate fashion experiences. 

The Vogue Fashion Trend Report aims to cover the landscape of fashion and highlight the ideas, styles, and fashion moments that are changing consumer behaviour. 

Commenting on the association, Vineeth Nair, CEO, AJIO said, “This exciting partnership with Vogue and GQ India will bring a new dimension to the fashion narrative of modern India, enabling AJIO to lead trend-first dialogues that shape the future of fashion. It marks a significant step towards redefining the fashion landscape with innovation, creativity, and a deep appreciation for the evolving identity of Indian style.” 

Sandeep Lodha, MD, Conde Nast India, said, “We are thrilled to partner with AJIO, a strategic first of its kind for our two brands Vogue and GQ. It combines the scale of AJIO’s fashion e-commerce platform and Vogue and GQ’s deep and unique expertise in fashion curation and content creation. This collaboration will not only provide invaluable insights into the latest fashion trends through our comprehensive report but also elevate our events, bringing a new level of style and innovation to our audience.”

AJIO will collaborate with Vogue’s Forces of Fashion that aim to bring to life the pages of Vogue through conversations and masterclasses with editors, designers, influencers and industry executives, allowing audiences to get an inside look at fashion and culture through Vogue’s lens. In addition, AJIO will partner with GQ India’s Men Of The Year, an annual celebration of the year's cultural high points.