Archies believes daughter’s love is truest reflection of father’s heart

New Delhi: Archies launched its latest digital film to celebrate Daughter’s Day this year, titled “Show Her That You Know Her.” 

The film captures the essence of the relationship between fathers and daughters, emphasising how they shape each other’s lives emotionally.

The film highlights how daughters bring warmth, understanding, and connection into their fathers’ lives as it creatively explores the scenario wherein fathers are seen as ‘alpha’ figures in the Indian household, taught to be strong and unemotional, this film addresses the silent but real struggles many Indian fathers face. It portrays a daughter's journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgment. 

Varun Moolchandani, Executive Director of Archies, said, “Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive.”

Moolchandani further stated, “With this campaign, we want to showcase the transformative power of a daughter's love and care in a father’s life. It’s about acknowledging her strength and presence in every moment, big or small. On this Daughter’s Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters.”