New Delhi: Asian Paints has unveiled a video series titled 'Pragati Ke Rang,' spotlighting regional Indian creators who showcase how real transformation starts within local communities, driven by the dedication and efforts of the people who live there.
The series aims to give back to these communities, which form the foundation of our nation.
The series integrates its Neo Bharat range of products.
The first season features four YouTube creators, each from a small town, who are making a difference in their local areas. The first episode showcases Ankit Baiyanpuria, a fitness creator from Sonipat, Haryana, who has revamped a local wrestling arena (akhada) with motivational murals to inspire young wrestlers. This mural represents their determination to bring medals home for India.
The second episode features Rajesh Rawani, a truck driver from Jharkhand and YouTube star, who transforms a roadside dhaba along NH-33. The mural is a tribute to truck drivers, the unsung heroes of India’s progress, recognizing their crucial role in the nation’s growth.
Creators like Ankit Baiyanpuria and R Rajesh Vlogs have not only highlighted their own journeys but also showcased the pride of their communities. They’ve shown that true progress starts in India’s small towns and villages.
Both episodes are now live on the YouTube channels of Ankit Baiyanpuria, Rajesh Rawani, and Asian Paints.
The next episode will feature Indian Farmer, Santosh Jadhav from Maharashtra, continuing the celebration of small-town India's progress and community empowerment.
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