Budweiser 0.0 launches ‘SIP Code’ music track to promote responsible consumption

New Delhi: Budweiser 0.0, announced the launch of the ‘SIP Code’ music track to promote responsible consumption. 

Titled ‘Sip Code’ this track features a lineup of popular artists including Shruti Haasan, Dee MC, Sikander Kahlon, EPR, and SickFlip, who emphasise the importance of responsible drinking and inspire fans to make smart choices. 

The multilingual track (English, Hindi, Tamil, Marathi and Punjabi) is available to listen to on Spotify. 

Watch the "Sip Code" lyrical music video on YouTube: 

Each artist on ‘Sip Code’ brings their own distinct vibe, connecting with India’s younger generation through music, while delivering four powerful reminders and key messages like, ‘Hydrate, Eat, Pace Yourself and Take a cab back home.’

This drop from Budweiser 0.0 comes as a part of AB InBev Global Beer Responsible Day, which is a global movement dedicated to promoting responsible consumption. The celebration receives an electrifying new twist this year as Budweiser 0.0 taps into the universal language of music to amplify the importance of smart drinking.

Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, said, “Global Beer Responsible Day is a special occasion where we come together to reaffirm our commitment to responsible drinking. As a leading brewer, we remain committed to offer choice to our consumers with no and low alcohol beverages, empowering them to enjoy responsibly. Music and culture have always been at the core of what we do by bringing people together and inspire creativity. We are thrilled to have collaborated with Shruti Haasan, Dee MC, Sikander Kahlon, EPR, and SickFlip for this brand-new track and champion moderation.”