Equitas SFB aids Rajasthani woman’s entrepreneurial ‘Circle Of Life’
Through the “Circle of Life” film, Equitas aims to showcase Jain’s story of strength and determination to inspire people to not compromise and fight for a better tomorrow
Delhi: Equitas Small Finance Bank, as part of its ‘Beyond Banking’ initiative, aided Sarla Jain from Rajasthan to start her entrepreneurial journey.
Through the “Circle of Life” film, Equitas aims to showcase Jain’s story of strength and determination to inspire people to not compromise and fight for a better tomorrow.
Jain faced challenges like early marriage and abandonment by her husband, but never lost hope. She started small by working as a domestic helper and cook, while envisioning a brighter future.
From Equitas Small Finance Bank’s loan options, she began borrowing a sum of Rs. 15,000 and embarked on her entrepreneurial journey. She established a garment boutique, empowering not only herself but a dozen women by creating employment opportunities.
Vignesh Murali, Senior Vice-President and Head – Marketing, Equitas SFB, said, “We honour Sarla’s strong grit and unwavering dedication to fight against all odds and creating opportunities rather than waiting for one. Her journey from a house help to a successful entrepreneur showcases the power of financial inclusion, our motto. We aim to nurture more dreams such as Sarla’s through our “Beyond Banking” initiative that marks the essence of what we strive to achieve – empowering individuals to break the cycle of hardships and build a brighter future.”