FGII encourages LGBTQIA+ inclusion with #WelcomeHome film

In its #WelcomeHome campaign, FGII underscores the importance of ‘home’ and the need to create inclusive environments for people from the community who often have to adjust to a world that lacks inclusivity, warmth and hospitality

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WelcomeHome film

New Delhi: Future Generali India Insurance (FGII) marked PRIDE celebrations 2024 with a campaign #WelcomeHome to reaffirm its allyship with the LGBTQIA+ community in their struggle for equality and wellbeing. 

The campaign, which signs off with the core thought of ‘Home is wherever  you can be yourself’, highlights the importance of creating inclusive environments where everyone, regardless of their sexual orientation or gender identity, feels valued and accepted. 

In its #WelcomeHome campaign, FGII underscores the  importance of ‘home’ and the need to create inclusive environments for people from the community who often have to adjust to a world that lacks inclusivity, warmth and hospitality. 

Ruchika Varma, Chief Marketing, Customer and Impact Officer, Future Generali India Insurance, said,  “At Future Generali India Insurance, Diversity, Equity and Inclusion (DEI) is ingrained in our DNA, and we  stand firmly aligned with this ethos not just as an inclusive employer and an inclusive insurer but also as an  inclusive corporate citizen. Everyone deserves a safe and supportive environment where they can be their  authentic selves, free from judgment and discrimination. Our #WelcomeHome campaign, which features real 

life LGBTQIA+ talents, aims to highlight this fundamental need. By showcasing these stories and experiences,  we strike the right chords to foster broader societal acceptance, encouraging a more inclusive and  understanding community for all.”  

Varma added, “In addition to facing significant barriers in getting access to comprehensive care, the community also often  faces discrimination at the workplace. Instead of mere tokenism, we at FGII, have walked the talk and have  taken several concrete steps that includes providing family floater health insurance cover to live-in partners  including the LGBT community across all our health indemnity insurance products, introducing LGBTQIA+  friendly employee policies, and equipping our workplace with inclusive infrastructure like gender-neutral  washrooms to welcome people from the community into the FGII family. By fostering a culture of acceptance  via frequent conversations and events round the year, we have extended the scope of PRIDE celebrations  beyond just a day or month.” 

Ram Cobain, CCO, Mullen Lintas, said, “Home has no fixed address; it is wherever you can be yourself. Home can be your family circle, a stranger’s  smile, a friend’s company or a lover’s arms. It can also be the place you work at. #WelcomeHome is a  statement of Future Generali's unwavering allyship with the Pride family. Our film is set to a trans-man and  musician, Jay Anand’s searing track, and we shot with over 15 members from the LGBTQIA+ community,  essaying each person’s beautiful truth as honestly as we could.” 

Agency Credits 

  • Creative Team: Ram Cobain, Kapil Ojha, Sneha Rajan, Kartik Kumar, Akshta Nigudkar, Virendra  Mane, Gayatri Bharate 
  • Account Management: Kishore Subramaniam, Sharon Picardo, Swapnil Salvi, Thej Kiran, Abhijeet  Shinde, Harneet Bhatia and Rishabh Shetty 
  • Production House: Carbon by The Content Lab 
  • Founder & CEO: Vaibhav Mehta 
  • Senior Producer: Digvijay Patil 
  • Director: Sonal Batra 
  • DOP: Saumit Deshpande 
  • Original song by: Jay Anand 
LGBTQIA Pride Month FGII #WelcomeHome