Finolex Pipes captures Ganesh Chaturthi traditions that transcend time

Delhi: Finolex Pipes and Fitting has launched films for Ganesh Chaturthi titled 'Peedhiyan Badlengi, Parampara Nahi' (Generations Change, Traditions Don't). This initiative aims to showcase the enduring spirit of Ganeshotsav, highlighting how cherished traditions transcend time and generational shifts across India's diverse cultural landscape.

The film set features four videos, each narrating a regional story of Ganesh Chaturthi celebrations. It builds on the popular 'Peedhiyan Badlengi, Pipes Nahi' film, drawing parallels between Finolex's durable products and India's lasting traditions. 

The films aim to illustrate how Ganesh Chaturthi unites the nation through shared devotion while respecting regional nuances. 

Pradeep Vedula, President of Marketing and Sales at Finolex Industries, elaborated on the campaign's vision, "Traditions form the bedrock of our society, much like how our pipes form the foundation of modern infrastructure. 'Peedhiyan Badlengi, Parampara Nahi' is our homage to Ganeshotsav's timeless appeal – a festival that bridges generations and cultures. Through this campaign, we aim to ignite a sense of pride in our shared heritage and the values that bind us together."