From ‘chug chug’ to ‘chai chai,’ redBus converts railway sounds to anthem

Delhi: redRail, the rail ticketing platform by redBus, has announced the launch of its latest campaign, “Sound of Nation.”

This crowdsourced project transforms the sounds of Indian trains, shared by redRail users, into a musical composition, produced in-house and shared on redRail’s YouTube and Instagram platforms. It is a tribute to the role of railways in the freedom struggle and the role they continue to play in India. 

Inspired by sounds – platform announcements, chug of trains, tea sellers, and the cheerful voices of passengers and vendors, the “Sound of Nation” encapsulates the sounds of India’s railways. 

This campaign by redRail asked users to share sounds which captured the essence of railways for them. The ‘Sound of Nation’ medley weaves these crowd-sourced train sounds into an Indian electro-fusion melody. 

https://youtube.com/shorts/F6k8R39nLAs  

Pallavi Chopra, CMO of redRail, said, “‘Sound of Nation’ epitomises the innovative spirit of redRail by redBus by transforming the everyday sounds of trains—so pivotal in our daily lives—into an evocative musical piece. This song is actually created by the people of India, given that we crowdsourced it. We have put it together as a creative celebration of our railway heritage, designed to deeply engage our audience and rekindle their appreciation for the iconic train journeys that have shaped our nation. The Fuel, our in-house creative agency, has achieved a great balance in the song, making it contemporary as well as timeless. Through this unique approach, we honor the historical significance of trains while forging a fresh connection with modern India.”

Credits
Artist/Composer: redBus’s in-house creative team ‘The Fuel’.

Mixing and Production: Ravikiran Paduchuru, redBus Creative Team ‘The Fuel’

Idea Conceptualisation: redBus Creative Team ‘The Fuel’