GroupM elevates Ajay Mehta to head, branded content and creative services

New Delhi: Ajay Mehta has been promoted to head of branded content and creative services at GroupM, a media investments group owned by WPP. 

Previously, he was the Chief Content Officer at Mindshare, leading content strategy and brand partnerships for all Mindshare India clients. 

Mehta’s previous stints include a decade with Ogilvy and Mindshare, respectively. 

He joined Mindshare in 2015 as vice-president and was promoted to senior vice-president in 2020. He was promoted to chief content officer in 2023.