HDFC Mutual Fund attempts #GenerationRestoration of lakes via SIPs

Delhi: HDFC Mutual Fund has launched the 4th edition of its Nurture Nature campaign. Through this campaign the company focuses on water conservation through lake restoration. This year's initiative, titled Generation Restoration, is a long-term effort dedicated to fighting climate change and its impacts. 

Through a film titled Generation Restoration, HDFC Mutual Fund showcases the story of Savitri, an elderly woman forced to migrate after her village home was ravaged by drought. The video drives home the message that climate change is uprooting countless families, stripping them of their homes and livelihoods. 

Nurture Nature 4.0 aims to create sustainable water sources by contributing towards restoring the water holding capacity of an existing lake. 

The film highlights the plight of millions of Indians displaced from their homes due to natural calamities like drought, fuelled by climate change. 

Under Nurture Nature 4.0 - Generation Restoration, HDFC Mutual Fund aims to restore water holding capacity of an old lake for every digitally registered SIP during the campaign period, aiming to rejuvenate and restore an existing lake. From June 5 to June 11, 2024, any new SIPs registered digitally or online of a minimum Rs. 2,500 per month for at least 3 years in eligible equity and gold schemes, the fund house will contribute towards restoring a 5,000-litres water holding capacity in an old lake.

Commenting on this initiative, Navneet Munot, MD and CEO of HDFC Asset Management Company, said, “Global warming is an existential threat to humanity. As the world grapples with deforestation, rapid urbanization, environmental degradation, and groundwater depletion, it is crucial for us to take immediate action. As part of our ongoing Nurture Nature Campaign, now in its fourth year, we have committed to alleviating the water crisis by restoring an existing lake and providing a sustainable source of water.”