Himalaya Wellness’ new music video featuring Monali Thakur, celebrates natural smiles and confidence

New Delhi: Himalaya Wellness unveiled its heartwarming new music video, Zara Muskurade - a celebration of joy, kindness, and self-confidence, just in time for the festive season. 

The video, featuring Bollywood singer Monali Thakur and actor-influencer Aneri Vajani, is part of the brand’s campaign for World Smile Day, which is celebrated annually on the first Friday of October. The occasion encourages people to spread positivity through simple gestures, like sharing a smile, and to "Do an act of kindness. Help one person smile.”

Zara Muskurade song serves as a reminder of the power of small acts of kindness. The music video celebrates the beauty of natural smiles and emphasises the importance of self-care and confidence that come from embracing natural beauty. 

This music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency Motivator. 

Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness with the world. 

With its lip balm, Himalaya ensures that everyone can smile confidently, knowing their lips are well cared for, making every smile brighter and more beautiful.

"As we enter the festive season, it's a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone's day." said Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness. "At Himalaya Wellness, we're committed to enhancing our consumers' well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey." 

“We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Meghna Mittal, Co-founder and CRO of Hoopr. 

For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.