Hungama Digital Media and Bhamla Foundation unveil 'Bhoomi Namaskar' anthem for environmental sustainability

New Delhi: Hungama Digital Media and Bhamla Foundation have announced the launch of ‘Bhoomi Namaskar’ anthem at an exclusive press conference. 

The event was graced by a lineup of guests, including Asif Bhamla- President of Bhamla Foundation, Neeraj Roy- Founder, Hungama Digital Media. Other personalities joining in are- R Balki, Shaan, Prasoon Joshi, Bhumi Pednekar, Shankar Mahadevan, Sheykhar Ravjiani, Shiamak Davar and Neeti Mohan.

The ‘Bhoomi Namaskar’ anthem aims to raise awareness about environmental conservation and the critical importance of sustainable living. The song's lyrics talk about living in harmony with nature, the need to protect the environment, and the benefits of sustainable living. Its music, influenced by different styles, shows that caring for the environment is important to everyone around the world.

Neeraj Roy, Founder and MD, Hungama Digital Media, said, “The Bhoomi Namaskar campaign underscores the critical role of ecosystem restoration in mitigating the adverse effects of climate change. It aims to raise awareness and inspire both individual and collective efforts to preserve and restore natural habitats. Partnering with Bhamla Foundation aligns with our commitment to environmental conservation and sustainable living."

Speaking about the initiative, Asif Bhamla, President, Bhamla Foundation, said, “The 'Bhoomi Namaskar' anthem is a powerful initiative that aligns with our mission to promote environmental sustainability and awareness. Witnessing such remarkable talent come together to inspire action through music is uplifting. We believe this anthem will have a substantial influence on play educating and motivating individuals to contribute positively to our planet’s well-being.  planet. We are happy to associate with Hungama once again.”

Sujit Patil, Vice-President and Head - Corporate Brand and Communications, Godrej Industries Group, said, “At Godrej Industries, environmental responsibility isn't just a slogan; it's a core value that guides our actions. We implement various green initiatives across our businesses - from promoting sustainable product design to minimising our carbon footprint across offices and manufacturing locations. Through our partnership with the Bhamla Foundation’s #BhoomiNamaskar campaign, we aim to raise awareness and inspire action towards environmental restoration. This anthem exemplifies the power of creative expression to address this important issue. More than just entertainment, it is a powerful call to action for all of us to rise and become the saviour our planet needs today. We need a generation of conscious citizens who understand the importance of protecting our land. We urge everyone to act towards a greener future – it starts with us.”