Ikea returns with new season of 'My Happy Space'

New Delhi: Ikea India has released the second season of its popular series, My Happy Space, in association with Monk Entertainment and Next Narrative. 

Building on the success of Season 1, this new season aims to inspire Indian households by showcasing how every corner can be beautifully transformed to enhance space without sacrificing the wallet. This season's message is 'More is possible in every home with IKEA.' 

The first season achieved over 14 million cumulative views, reaching 80% of the target audience, and garnering over 252K engagements by using a multilingual format and diverse focus to broaden its reach and resonance. 

Conceptualised by Monk Entertainment and Next Narrative and co-produced with Monk Entertainment and SOL Production, this four-part series showcases collaborations with creators from diverse backgrounds across India. 

The first episode, which aired on October 15, features a studio makeover by Chef Sanjyot from Your Food Lab, followed by episodes with South Indian actress Vithika Sheru, comedian Raghu Gowda, and actress Meghana Raj.

You can watch the first episode featuring Chef Sanjyot here: 

Anna Ohlin, Country Marketing Manager, IKEA India, said, “We are delighted to partner again for the second edition of My Happy Space. This format has proven to be effective, enabling us to connect with a broader audience across diverse geographies, cultures, and passion points. We are committed to investing in creative concepts and intellectual properties that will help integrate IKEA seamlessly into Indian homes. “

Mohit Jagtiani, Founder and CEO of Next Narrative, said, “We are thrilled to bring back IKEA My Happy Space for a second season this year. The hyperlocal collaboration with creators, combined with a multilingual approach, allows us to showcase the incredible range of possibilities that IKEA offers to diverse audiences. Last year’s campaign received an astounding response, and we’re excited to build on that success, delivering even greater results this time around.”

Viraj Sheth, co-founder, and CEO of Monk Entertainment, said, “Bringing Season 2 of My Happy Space to life with IKEA has been an incredibly rewarding experience. This season goes beyond simple makeovers; we’re helping people unlock the full potential of their homes. IKEA’s dedication to innovative, functional design allows us to demonstrate how even the smallest changes can create a significant impact. We’re excited to see how this series will continue to inspire Indian households to reimagine and elevate their living spaces.”