Krafton India showcases in-game bonds beyond the screen in new 24-minute film for BGMI

New Delhi: KRAFTON India has launched a campaign, “DoomTroopers” for BATTLEGROUNDS MOBILE INDIA (BGMI), aimed at celebrating the spirit of camaraderie and togetherness among gamers across India this Diwali.

Produced by Films Rajendraa, "DoomTroopers" campaign tells the story of a squad’s journey, seeking to reflect the camaraderie that many BGMI players experience. 

The film follows a group of young players from different parts of the country who come together as a squad in BGMI, calling themselves the ‘DoomTroopers’. What begins as a late-night gaming session evolves into a friendship that extends beyond the game. When one squad member misses their usual game, the others grow concerned and set out on a mission to find him. Meeting in person for the first time, they bond over shared real-life struggles during their journey to find their friend. 

Set against the backdrop of Diwali, the campaign aims to highlight how these in-game relationships transcend the screen, fostering real-world connections and support.

The campaign also gives a chance to the players to meet their real-life squads and win a sponsored trip by participating in a contest where players have to watch the video and comment about the heartwarming moments of their squads.

Srinjoy Das, Associate Director and Lead - Marketing, KRAFTON India, said, “We get regular questions on what makes BGMI such a loved game across the country. Through this film, we attempted to answer that - it's the sense of belonging you get in your squad. We had a live screening with a popular BGMI YouTuber and the comments really melted our hearts. Wishing everyone a very Happy Diwali from all of us here at KRAFTON, we would love our fans to watch it and tell us if it reminds you of the first time you met your squad in real life.”

The film has been launched across BGMI’s social channels.