Mahindra Logistics & Sufiya Sufi pay tribute to Kargil War Heroes

Delhi: 

Mahindra Logistics, an integrated logistics solutions provider, launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. 

The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, to pay homage to the valour and sacrifice of the armed forces. 

Featuring ultra-runner Sufi’s journey across the terrains of Leh up till the Kargil War Memorial aims to reflect spirit and determination.

The video campaign opens with Sufiya running under the scorching sun. Starting her run from the Galwan War Memorial, surrounded by the hustle and bustle of an army camp, symbolises the courage and commitment of the soldiers. The narrative interweaves Sufiya's personal drive with the bravery of the Indian soldiers showcasing landscapes and steep trails. 

Spanning 490 km, the campaign aims to demonstrate endurance and the unyielding spirit of Sufiya. 

Commenting on the ‘Kargil Vijay Run’ initiative, Mansi Nagri, Associate Vice-President – Marketing, Communications and Sales Excellence, Mahindra Logistics, said, "Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers".

Commenting on the completion of ‘Kargil Vijay Run’, Sufiya Sufi said, “I did the Kargil Vijay Run to honour the brave hearts of our country. The journey despite its challenges couldn’t not make me give up as I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial. I am thankful to the Northern Command of Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for supporting me in this incredible journey.”

As part of the initiative, Mahindra Logistics also announced pan India donation drive to the Army Welfare Fund in support of the veterans and their families.