Delhi: Mars Cosmetics has announced its collaboration with TVF's Girliyapa, for their web series "Sisters.”
The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel.
“Sisters” is a narrative that portrays the journey of two sisters, Antara and Mahi. This series captures the experiences of women as they navigate through life together.
Mars Cosmetics provides Antara and Mahi with products that cater to their beauty preferences and lifestyles.
Rishabh Sethia, Director and Business Administrator, Mars Cosmetics, expressed his enthusiasm for the collaboration stating "We are delighted to partner with Girliyapa for the web series 'Sisters.' At Mars Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions."
Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with Mars Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”