Mindshare brings together Indian and Italian creators to showcase Milan's hidden gems for Lufthansa

New Delhi: In a strategic collaboration between its India and Italy teams, Mindshare has announced a synergy with Lufthansa German Airlines to showcase the rich culture and vibrant lifestyle of Milan, Italy, through storytelling and influencer partnerships.

Mindshare has brought together creators in India and Italy, capturing their authentic insider's view of Milan’s cultural hidden gems, culinary delights, and fashion hotspots.

Popular Indian travel creator Tanya Khanijow embarked on a meticulously curated journey, guided by leading Italian influencers Elisabetta Roncati, Lucia Peraldo Matton and Livio & Matteo Cesareo offering audiences a true insider’s view of Milan. 

Their itinerary drew a spotlight on local favourites, intimate gelato shops, under-the-radar experiences, and iconic landmarks, delivering a genuine and enriching travel narrative that resonates with diverse audiences.

Sng Ju Stephanie of Lufthansa Group, Global Marketing, South Asia & Southeast Asia, said, “We are excited to launch our new experience-first campaign, Lufthansa India–Italy Insider, in collaboration with Mindshare India. This campaign embodies the spirit of Lufthansa German Airlines as a travel-lifestyle companion. As a brand dedicated to delivering best-in-class experiences for our customers, this partnership with Mindshare India showcases innovation and expertise in crafting influencer-driven solutions with the consumer in mind. Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration.”

Amin Lakhani, CEO of Mindshare South Asia, said, “Mindshare India and Italy have had a stellar collaboration to craft this one-of-a-kind campaign for Lufthansa. From a travel campaign perspective, it is important to focus on the consumer journey and keep in mind the cultural nuances, which is what our India and Italy teams have seamlessly focussed on. With Lufthansa, travel, culture, and influencer marketing came in perfect sync. We have yet again pushed the boundaries of what can be done in the realm of influencer marketing.”