Nivea invites to perform Taapsee Pannu’s hookstep from Nivea Soft Anthem

Delhi: Nivea has announced the launch  of the fourth edition of Nivea Soft Fresh Batch.. 

This year, participants are invited to showcase their creativity by performing their unique take on the hook step from the  newly launched Nivea Soft anthem featuring Taapsee Pannu. 

To launch the initiative, Nivea India has partnered with digital  influencers who are popular for their impact on India's online landscape, to Join India’s Freshest Squad! Participants are encouraged to showcase their  talents and submit their entries on the Nivea Soft anthem using #NiveaSoftFreshBatch2024 on Moj  and Instagram. 

The 10 winners would be receiving rewards, including an all expenses-paid international trip for select winners, a brand-new phone, an opportunity to feature in Nivea’s digital advertisements and the chance to pursue a vocational course of their choice.  Additionally, winners will enjoy a year-long subscription to Nivea’s complete product range. 

Commenting on the program, Geetika Mehta, Managing Director, Nivea India, added, "Our annual  talent hunt goes beyond just a contest; it’s about empowering India’s Gen Z to express themselves and  influence their world. This initiative strengthens the connection with our beloved Nivea Soft franchise,  a favourite among young consumers for its lightweight yet moisturising formulation and versatility.  Last year’s overwhelming response showed us that today’s youth are not just consumers, but active  creators and we’re committed to supporting them on that journey."