‘Nykaa Wali Shaadi’ addresses makeup needs for this wedding season

Delhi: Nykaa recently unveiled their latest campaign, "Nykaa Waali Shaadi” which aims to deliver a comprehensive beauty and style guide tailored exclusively for the wedding season. The country’s makeup brands- Lakme, MAC, Huda, and Maybelline among others partnered with Nykaa to bring this campaign alive.

Nykaa partnered with Filtercopy to create two digital films that capture the essence of Nykaa Waali Shaadi. 

Nykaa teamed up with makeup artists in the country, including Sonic Sarwate, Marianna Mukuchyan, Guneet Virdi, and Shraddha Luthra, bringing exclusive beauty guides and free bridal makeovers to winning brides. 

Commenting on the new campaign, Nykaa Spokesperson, said, "Nykaa Wali Shaadi isn't just a campaign; it's a celebration of love, beauty, and the joy of weddings! We were thrilled to bring this vision to life, offering brides and baratis across the country a one-of-a-kind experience filled with glam, style, and expert guidance. From our comprehensive beauty and style guides to the top makeup artists and brands, Nykaa Waali Shaadi was there to make every wedding dream come true.”

Karen Thompson, Brand Director of MAC Cosmetics India, said, “We at MAC Cosmetics were thrilled to partner with Nykaa for the "Nykaa Wali Shaadi" campaign, leveraging our shared values of diversity, inclusivity, and innovation. The bridal season in India is when beauty and fashion merge, and Nykaa's unique insights allowed us to tap into this key shopping moment. Our artistry expertise shone through as we created bespoke looks that not only enhanced customer experiences but also highlighted our commitment to innovation in makeup direction. Together, we reached a wider audience and delivered unforgettable beauty experiences tailored to the season. Our collaboration was a success, and we look forward to future partnerships that inspire and elevate our customers' beauty journeys.”

Zeenia Shroff Bastani, General Manager, Maybelline New York and Nyx, L'Oréal India, said, “We’re thrilled to partner with Nykaa for this wedding season with Nykaa Wali Shaadi. Maybelline New York, known for leading innovation, longwear makeup and setting makeup trends, has been a favorite for glam wedding makeup by brides and their bride-tribes. This collaboration celebrates the union of two giants in the beauty industry – Maybelline NY, the world's #1 makeup brand, and Nykaa, the preferred beauty retailer giving our consumers the best of makeup & looks for the most special day in their lives!”

Nykaa conducted a contest for brides-to-be offering them a chance to have their bridal hair and makeup done by one of these leading makeup artists. 

Expressing her excitement, Diksha, one of the brides who won a free makeover from bridal makeup artist Sarwate, said, “I can't express enough gratitude to Sonic Sarwate for the phenomenal makeup artistry on my wedding day. His skill and attention to detail transformed me into the bride of my dreams. Being chosen as a Nykaa bride was an absolute honor, and the experience surpassed all my expectations. Thank you, Nykaa, for making my dream wedding a reality, and thank you, Sonic Sarwate, for making me feel like the most beautiful bride in the world.”