OnePlus captures ode to its community’s creativity with 'The Red Perspective'

Delhi: OnePlus, the global technology brand unveiled its first-ever limited-edition Shot on OnePlus Book, titled The Red Perspective, as an ode to its community’s creative endeavors with “Shot On OnePlus” photography efforts. 

The limited-edition Red Perspective book features a series of curated visuals from the Red Cable Club and community members, showcasing life through their lens. The book covers various themes ranging from macro photography and black and white photography of various genres such as wildlife, nature, travel and lifestyle. 

‘The Red Perspective’ has been divided into sections to highlight community and creator contributions through “Life Through Your Lens”, “Red Cable Curation” and “OnePlus X Creators”. The book showcases over 90 photos which comprise curated shots from Red Cable Club and community members, as well as captivating images by OnePlus creators and features by wildlife photographers Varun Aditya and Arzoo Khurana.

At the heart of "The Red Perspective" is the brand’s Shot on OnePlus (SOOP) campaign, which highlights the camera capabilities of OnePlus devices consisting of camera partnership with Hasselblad. The photographs have been shot with OnePlus flagship devices starting from the OnePlus 5 launched in 2017. 

Addressing the Red Perspective launch, Ishita Grover, Director of Marketing, OnePlus India, shared, "We are thrilled to introduce our first-ever limited-edition Shot on OnePlus Book, 'The Red Perspective'. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities. Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community's desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together."

Aditya, the wildlife photographer, expressed his excitement and said, "I am delighted to be a part of the imminent launch of 'The Red Perspective' and witness the community’s excitement towards these curated visuals. The OnePlus device impeccably aligns with my professional vision as a photographer. Each image encapsulates a narrative, effortlessly guiding viewers into the essence of the moment and evoking emotive responses.” 

In addition, the RCC community member, Ganeshkumar, shared “I have been a RCC member for 10 years and have seen the commitment of OnePlus to its community. The Red Perspective is another great example of how the brand engages with its community, giving us a platform to showcase our passion and skills driven by OnePlus’s technology.”

The Red Perspective will be available for viewing at select OnePlus Retail stores soon. To commemorate the launch, an exclusive event was held in Bangalore on April 27, where community members had a firsthand experience of the book.